Have you wondered why? In the search for the ‘content gold,’ marketing service providers are ‘heading west’ as more businesses continue their shift towards the creation of their media programs and launching content marketing dominance.Many types of this are fighting for a content dominance or trying to ‘ride the wave’ to content marketing deliverance.Still, there are some content marketing agency truths that you must know to explore where it’s all heading!Most content marketing agencies don’t market content Yes, it’s a hard fact to swallow that most organizations don’t market with content at all. Marketing organizations are infamous for concentrating on sales-led marketing campaigns where sales relationships and cold calls rule.Lack of patience or the lack of resource, whatever you may cite the reason, agencies offering content services rarely create great content that attracts and sells and assist to in retaining their base of customers.Business Lessons – Before you are about to hire online service providers, make sure to dig deeper into their previous work and examine if the content generated serves the purpose or was just to satisfy ‘me too’ blogs that you can find everywhere on the web.Most SEO agencies don’t know the ABC of content marketing. Google is smart, and it’s almost impossible to game the system. Getting found through search engines has more to do with incredible storytelling that everything else.Today, many SEO companies want to divert the entire focus to this marketing, why? The reason being beside real SEO tricks drying up and the value that they used to offer to customers who used to be huge was not the same anymore.Many SEO companies are in the same position and are making the switch swiftly. Others have left content marketing nickname for their SEO content creation service and calling it text marketing.Yes, it must be stated that they have added services such as video production, infographics creation, blog content creation, but you must note that content creation is a small part of that services.As a result, strategic planning elements of audience private gathering, internal content integration, mission statement creation, analytics and measurement outside of content consumptions metrics are missing.Business Lessons – A comprehensive planning will fulfill many organizational goals. SEO is just a small part covering a few marketing missions. As a result, ensure that this strategy goes beyond the primary funnel considerations.Most content marketing agencies are concerned about planning and not execution.It is a good thing that you plan, strategize your content planning, but for who long? When will you correctly implement it in practice to see the projected results? Only planning and not executing to know the results means draining down all efforts.It is happening with a majority of the online content marketing service providers. What’s more, even some content planning document showcases the recommendations that less content is produced or also stopping of the content program altogether.Now, with this type of thinking, you can only assume where will these agencies land and in what state?Business Lessons – Even if you have hired online text marketing service providers just for the content execution, also ask them an executable text marketing strategy. It will help you know what your agency knows about your industry and how they plan to serve the audience because content delivery is more natural than drafting a content strategy.Most content agencies still consider content marketing as a campaign Organizations need to understand that unlike any other marketing types, It is an ongoing process and without an end date. It must not be considered a campaign at all.When you consider content marketing as a campaign, you work for its execution and success within a defined time frame which is a wrong approach.This is an ongoing process which your online content marketing service providers need to work on full throttle and without an end date to leverage success gradually.Business Lessons – Keep away from online these service providers who term as ‘campaign’ and not a ‘program.’ It is crucial to do because an agency is terming it a campaign will work for it for a short time and not consecutively.You just need to come out of the shell that this is only a small part of marketing. No, it has a large chunk of its credit because the more you will invest in a ‘program,’ the more your business will evolve over the time to get the success that your services and products genuinely deserve.
Choosing The Best Home Based Business
Starting a home based business seems like a very exciting endeavor to embark upon and for those who are already very enthusiastic about the particular product or service they intend to offer, this kind of commitment may not seem like such an enormous one to them. However, some caution should be exercised when actually starting the home business, especially if it is done without careful thought and planning it could end up being a costly mistake and an overall bad experience.The following are some points to consider before actually taking the plunge into one’s own home business experience:Making sure there is a market for the intended home based business feature is important. There is little point of setting up a home business based on a service or product that does not have a market as people are generally not interested in what is being offered. Therefore, some time and effort should be exercised to ensure the intended elements are marketable.Consider the importance of having a separate space that is sole used for the home based business. Working within this designated space would help the individual focus better and also keep boundaries evident for others to be aware of. The mental and physical positive points to having this designated space cannot be emphasized enough.Investing in proper equipment for the home based business is also another important factor to consider. Lacking in this area would only end up costing the individual further when these interruptions add cost to the overall business entity even before substantial profits are evident.From a legal point of view all the necessary documentation and licensing regulations and requirements, should be adequately perused and approved before embarking on the home based business venture. Nothing is worse than incurring the wrath of various governing agencies when proper procedures have not been followed.Figure Out What You Are Good At, And What Your Interests Are
Staring a home based business along the lines of the individual’s interest is something to consider as it would be a huge contributing factor to the eventual success of the business.Deciding to do something that one is good at or interested in creates the ideal mindset that will help to keep the business afloat if during difficult times and this is a very important motivating factor for those going into this kind of business venture.As there is really no one to spur the individual to press on, the interests’ factor is what can ensure the desire to succeed stay prevalent always.When a home business is built around an individual’s interest there is also the added advantage of the individual having the necessary knowledge about the choice made that will help to steer the business exercise in the right direction.Going in blind will not be an issue, and good decisions can be made simply based on the knowledge that comes from the interest in that particular area.Also in doing something that one enjoys and likes very much the evidence in the quality of the work being produced will be very visible.When there is a level of excitement around the business environment it can not only be a positive element but can also help the create the ideal work mindset and physical conditioning that dictates eventual success no matter what the challenges are.Most people who venture into the home business based on their interest have been statistically proven to be able to make a success of the endeavor.Making the experience come forth as pleasurable rather than just “work” is often what keeps the individual able to come up with further ideas that will also positively contribute to the innovation of the business, thus keeping it relevant and vibrant at all times.Know What Your Strengths Are-
Being able to identify and tap into one’s strengths is a very positive and advantageous thing to be able to do.The energy one is able to harness from this is immeasurable and often in the single most important factor that contributes to the success of any endeavor undertaken.Using these strengths to further develop one’s natural skills and then leverage it to one’s benefits is also another advantage. The individual will be able to eventually downplay or repair any apparent weaknesses along the way.Traditionally people often tend to focus on the negative elements and in the process of this; they try to make the necessary adjustments to combat this negativity.However, doing so, there is the possibility of paying too much attention to this and forgetting to tap into the positive elements that are brought on by the thorough understanding of one’s strengths.Thus instead of harnessing and capitalizing on one’s strengths, energy is being wasted on correcting weaknesses which will eventually cause valuable time and resources to be wasted.Capitalizing on one’s strengths will bring forth the highest potential in the individual and offer the platforms to expand and explore further avenues to shine and be productive.Taking the time to actually explore the various interests that excite the individual would be one way of specifically identifying the said individual’s strengths.This can be done in a number of ways such as observing what excites the individual, what creates the willingness to extend help even when the circumstances is deemed not likely to improve, being able to identify what sort of activity will most likely attract the interest and commitment of the individual, where and when the individual is most likely to contribute mentally or physically and any other such scenarios that would cause the individual to be more approachable and more likely to be contributive.Research The Market For Your Interests And Skills-
In order to make the right choices when it comes to starting up a home based business endeavor one should first understand the market sentiments and what and where there are companies that fit the interest and the skill intended to be offered for services are located and what the expectations are. This is critical to ensuring the elements that relate to the interest and skill are well tapped into to bring forth optimum results.Perhaps among the first steps to be taken would be to analyze the skills and interest of the individual and then using this to gauge the lucrative aspect and contribution of the choices made.By doing this it is hoped that the ideal match would be made to match the skills and interest with the selected business endeavor for successful results.The likelihood of experiencing problems that would stall the business will be much less if there are relevant skill to be tapped into whenever the situation call for it.To enhance the prospects of attracting the attention of organizations which would be interested in using the expertise offered by the home business entity, the individual would have to ensure the existing skills are impressive and adequate enough to suit the company’s needs.Keeping up to date within the particular field, would help the individual better assess the current market trends, and thus be able to identify areas where his or her particular skills would be needed and appreciated.As there are many companies now ready to outsource their work load, being visible in providing the relevant skills needed by the company would help the individual to attract contracts and other work opportunities for the home business set up.This visibility will also help to create a present for the business entity for any future job opportunities.Having a vision for the new business entity and wanting to achieve it within a desired time frame is always a good place to start when addressing the managing side of the said business. Hopefully this article has given you a start.Use this as a guideline and you will be well on your way to a very successful home based business of your very own.To your great success on your home based business journey, Bob
Most fire departments don’t know that their request for fire truck financing proposals actually set themselves up to receive less bidders, create more confusion for themselves, and get worse financing terms. This article will help guide your fire department to set up a successful RFP process.
First, the RFP is not the time to shop for knowledge.
Too often, fire departments send out RFP requests without knowing what they exactly want. So, they effectively use RFP process to shop for information about lenders’ offerings. In other words, your fire department sends our RFP that asks for some very basic terms such as interest rate for a 10 year loan. Your department decided on a 10 year loan because of a general feeling that should be the term. The lenders reply and offer only the interest rate. This is the first step where you start getting a bad deal.
Here’s why. There are 7 factors that control how much you pay when borrowing money. When you send out a RFP based on the basic information above, you are opening yourself to those lenders who understand that they can present a low rate but overcharge you on the other 6 factors. Often, this low rate is calculated on an alternative interest rate formula which, although legal, is inconsistent with the most popular method of calculating rate. You won’t even know that you are being overcharged until after you sign the contract.
Second, determine what you really want.
If you don’t have the department resource who truly understands fire truck financing, find a trustworthy and knowledgeable person who can help you understand exactly what financing terms you want. This person should not be someone who will be bidding later so you have an objective source of help. They should help you set a general payment budget, what terms or restrictions you are willing to undertake, and financing term. By using this information, you will then be able to use the RFP process for its correct use – getting the best deal – rather than fact finding current financing options.
Your bid will be concise and provide a fair opportunity for lenders to present their best options. When lenders see a general RFP, they know that there are sharks who play bidding games. So, they don’t bid and your department ends up with fewer bidders and higher overall borrowing costs.
Finally, specifically ask for the right financing terms.
When you ask for the right information in the RFP, all lenders know you have set up a level playing field that they have a chance to win. So, more lenders respond to your RFP. And they work harder because they feel they have a fair chance to win. You’ll get overall better proposals.
There are 7 specific items you want your bidders to include in their proposal. When you ask for these 7 items, you will get more proposals, and better proposals, and you will also get information that is presented uniformly. That means you will have a far easier job in comparing the proposals since they will be “apple to apple”. Otherwise, you will end up with a wide variety of proposals that seem to have no relation to each other. Your job in comparing them will be harder, you will miss key cost factors, and you’ll be more susceptible to the game players and less likely to know what the best proposal is.
The 7 factors are:
How much you want to borrow
How many years you want to pay back the loan.
The date of your first payment (specify a date)
How frequently you want to make payments (monthly, annually, etc.)
Details of any fees or costs at any time during the financing term (this means not just “origination fees” or costs which are charged at the beginning but any fee or cost whatsoever such as prepayment fees or lien release fees or balance verification fees, etc.)
Interest rate and how it is calculated and how long the rate is fixed
Payout details (the bank must verify that they will pay your vendors according to the contract). Otherwise you may incur extra fees from your vendor because they can’t pass along a chassis discount, for example. This is a hidden way you will pay more for your financing choice even though your lender is not charging the fee.
The key to any successful RFP process is to know what you want. Just as you didn’t send out RFP’s for a “fire truck” without any specifications about chassis, engine, transmission, or pump, you shouldn’t send a RFP for financing proposals without specifying the exact terms you want. Explore the options before you bid and with someone you trust and is knowledgeable. Require specific information that your lender has to put in writing upfront so that you create a fair proposal environment, get more interested bidders, and get a easily comparable set of proposals to choose from.